Design With a Story TM: Teespring Campaign

To fully appreciate this design, I will first tell you how it came to exist. In one of my Tal videos, I used an expression "chess threesome", and a lot of you were fascinated by it. It was then, I decided I will one day use it for some merchandise. I contacted one gentleman from my hometown, he works as a bartender and also does design. But, most importantly, I knew he plays chess every day. I asked him to create a design for my merchandise. The only thing I told him was that it had to include the phrase "Chess threesome", and everything else is up to him. This is what he came up with. I did not temper with the design, he made it as he saw it. I thought it was very important to choose a designer who is also a chess player, that way, we are also further promoting chess. This was made about a year ago, but it's only now I'm using it as design for my merchandise. I hope you enjoyed this little story, and if you ever hire anyone to do anything, make sure he's a chess player :)Thank you for being excellent subscribers and, I'll see you soon :)

Last Updated: 4 years ago