Boasting close to 3 billion active users, we can say with assurance that your target audience is on social media. These networks offer efficient ways to grow, promote, and sell your t-shirts to an engaging market.
You see, more consumers are seeking to connect with their favorite brands and discover new ones on social. Regardless of your t-shirt niche, there are people ready to buy your product that expresses who they are and highlights their personality. The key is effectively marketing your t-shirts on social media to get in front of your targeted audience and engage them with your content.
Consumers don’t automatically purchase the first time they see your product. Many times, it takes multiple exposures before they make the buying decision.
In this guide, we’ll outline five social media marketing hacks on how to get people to buy your t-shirts through cultivating and nurturing your followers towards the sale.
#1 Grow Your Facebook Business Page
Facebook alone has 1.28 billion active daily users (Source: Expanded Ramblings). Unquestionably the largest social media network, growing your presence on this channel is a must. The goal is building engagement from your followers that elicit likes, shares, and comments.
Simply promoting your t-shirts on Facebook does not offer value on newsfeeds, which is a key ingredient to the inbound marketing way. Separating yourself from competitors means publishing quality-rich content that keeps users interested in your brand.
Here are a few ways to do that to improve and grow your Facebook Business page:
- Share blog content – blogging positions you as an authority in your t-shirt niche. Post your content on social media for all to see…and share
- Post motivational quote images – everyone gets inspired by quotes. Share quote images that highlight your brand’s message
- Share user-generated content – customers wearing your t-shirts is a killer tactic to increasing sales. Repost happy customers content with your brand hashtag
#2 Host an Instagram Contest
Social media contests are excellent ways to create buzz around your brand, increase exposure of your t-shirt product, gain new followers, and produce new leads and sales. They’re simple to implement and drive tons of engagement from participants.
Instagram is an ideal network for the challenge. Although Instagram contests are generally great for boosting brand awareness, you can offer a promotional discount to participants that encourage sales. So not only will you boost followership, giving you more people to promote your t-shirts, you’ll also improve your bottom-line.
An easy contest to use is the “Like My Post to Enter” contest. As implied, simply have current followers like your t-shirt post to participate. Including popular hashtags is a must to increase exposure of your contest. Of course, use one of your shirts as a giveaway prize.
#3 Leverage Influencers
Influencers are the new celebrity endorsements (Source: Forbes). Influencer marketing is perhaps one of the most successful ways for any brand to access a new audience and build trust quickly with potential prospects. On your behalf, influencers can showcase your t-shirt on their social channels and blog to create fast exposure for your brand.
In regards to sales, Entrepreneur states influencer content generates ROI that is 11 times greater than traditional digital campaigns. Additionally, a study showed that influencer campaigns earn $6.85 for every $1.00 spent.
Find an influencer whose messaging aligns with your brand. Either hire or offer an incentive for them to wear your t-shirt and promote it to their audience. Be sure to either give them a landing page link to share or a specific discount code they can include in their posts that link to their campaign.
#4 Go Live!
Did you know that people spend 3 times longer watching live videos versus ones that have already been recorded? Facebook Live, Instagram Stories, and Periscope are creating massive engagement on social media…and brands are taking full advantage.
These platforms allow you to connect with your audience in real-time, bringing followers into your business culture. Followers get to experience and see the face behind the name which further humanizes your brand. People buy from those they know, like and trust. Live video helps to bridge the gap and foster relationships with followers.
Since 64% of users are more likely to buy a product online after watching a video about it, go live on social media to highlight your t-shirts. Be sure to promote the time of your broadcast beforehand to boost attendees. Finally, give a clear call-to-action, telling viewers where they can go to purchase your t-shirt.
#5 Use Facebook Ads
Facebook ads give brands a cost-efficient way to get in front of their intended audience and drive engagement. Because they appear right in the newsfeeds, they’re more likely to gain attention when targeted to the right user.
Facebook retargeting, or your ad content following your visitor everywhere they go online, will drive more eyeballs to your landing pages, grow your followers, and increase sales. By simply creating custom audiences, you can start a campaign and refine your strategy for optimal results.
Use attractive images that stand out for your ads. Be sure to direct clicks to a landing page to capture their information to be placed on your list. This will give you more opportunities to cultivate your leads towards becoming buying customers.
Implementing these social media marketing hacks will position you for long-term growth for your t-shirt brand. You’re not just promoting, promoting, promoting…you’re offering amazing value to followers that truly gets people interested in your brand.
Commit to incorporating 2-3 of the tactics mentioned in your strategy. Test your results and see what resonates best with your market. Keep what’s working and modify what isn’t…then add on a new tactic. In due time, you’ll formulate the perfect social media marketing plan that produces results consistently.