Competition is fierce in the retail apparel industry. If you are a highly motivated entrepreneur, you don't mind getting down and dirty in the trenches. That's good. Because if you want to gain the upper hand over your competitors, you are going to have to be willing to do something that may seem a bit underhanded… spy on them.
The internet is full of stories about people who make a killing selling merchandise such as T-shirts online. The short news articles always make the process seem so easy. Just create a couple of T-shirts that will appeal to the masses, post them online, and wait for the money to start rolling in. What the news blurbs fail to mention is the amount of work the entrepreneur they’re featuring did before they became a success. The key is knowing how to have the right mindset for selling T-shirts online.
As an entrepreneur, you can’t afford to ignore Instagram. Over 300 million members currently enjoy this social networking site so it’s a good bet that creating an account for your online business will result in you connecting with a good portion of your target market. Once you master using Instagram influencers to expand your brand's reach, you’ll find it’s a highly effective way to make up for declining organic searches and a solid alternative to pay-per-click advertising.
One thing you no doubt know by now about T-shirt direct marketing is that it's extremely competitive. Finding an idea that stands out from the crowd isn't easy when so many others do the same thing. However, creativity has always been about borrowing from others and putting an artist's original spin on the idea.
Even the greatest artists in history did this, though it's impossible to become completely original in such a creative world. In the T-shirt industry, it's important to think with the same frame of mind.