So you've created your own graphic designs, set up shop and have T-shirts to sell. How do you get your product noticed? Promoting your brand is not as hard as it sounds once you create a plan to follow and remain consistent. You start with quality content then use the content in all the right places. Here are 10 tips for successfully marketing T-shirts online.
#1 Video Promos
When it comes to online marketing, video truly is king. Check out this data:
- 92% of mobile viewers share videos.
- 90% of video viewers use videos to help make purchasing decisions.
- An enjoyable video ad can increase purchase potential by 97%.
- A quality video ad can increase brand association by as much as 139%.
#2 Real Life Photos
Photo images are also necessary to feature on your e-commerce website, as well as promotional posts throughout cyber-world. Rather than using mannequins or studio shots of real-life models, photograph T-shirts the way they are meant to be seen. People wearing T-shirts are seen everywhere: at local parks, walking down the street, playing a game of basketball, hanging out with friends, working in the yard, etc. Real life photography helps to shape your brand.
#3 Match Model to Market
Real life photography means real life models. The great thing about T-shirts is that everyone wears them. You can go for glamorous models or urban edge. People of all ages wear T-shirts, young and old. The key is to have your models connect with the demographic of your market.
#4 Selling Itself
Of course there are going to be solo shots of the T-shirts themselves. After all, a product should be of good enough quality to sell itself. When creating a shot of a T-shirt, the product should look natural. Believe it or not, a photograph of a T-shirt can, indeed, come across as unnatural if it is pulled too tightly. T-shirts are associated with comfort and softness. Allow a bit of a natural ripple effect as you lay it out on a large flat surface. When creating a close up, that's when you want the T-shirt pulled taut, keeping the focus on the graphics. You don't want them distorted. But when a shot is of the entire package, the T-shirt needs to sell itself for what it is: casual wear, soft and comfortably, yet gently, rumpled.
#5 Multiple Markets
Your market is to be found in many places other than just your primary e-commerce website. And the good news is that many of them can be linked with your e-commerce website, which makes promotion campaigns easier. Posts on your website are automatically posted to linked sites like Facebook, Twitter, Instagram, etc. There are other e-commerce marketplaces to take advantage of, such as Etsy and Ebay. Consider creating a YouTube channel for your business' promotional videos to have access to more than half a dozen share opportunities on the Internet.
#6 Calls to Action
Most often, when a call to action is mentioned, what first comes to mind is the polite request for an interested consumer to contact your company for more information. But calls to action can also generate much more interesting interaction. With promotional campaigns like inviting viewers to vote on designs, help name a design, etc., interest is generated among consumers and the business is also learning important things about the people who comprise their market. So, engage creative calls to action frequently.
#7 Star Power
When you see superstars on the red carpet, they are usually decked out in haute couture designs that have been “loaned” to them. This is a way for fashion designers to promote their product. You may not have access to someone on a Hollywood A-list but surely there is a local celebrity who is appropriate to connect to your brand. Perhaps, even, a local sports team. Find your star power and send them a few T-shirts as a gift with a personal note about how they inspire your brand. Ask politely if they wouldn't mind sharing a photo wearing your T-shirt that could be used in a promotional piece.
In addition to blogging about your own brand, you should submit a promotional piece about your brand to other bloggers related to your industry, as well as connected to the inspiration behind your designs.
#9 Brand Quality
Quality matters on all fronts if you want customers to be more than a one sale deal. Using quality materials for the T-shirts themselves is a given. But everything else should be top quality as well: a well-designed e-commerce site that functions at the speed of light (so to speak), well produced video promos, ad copy that is well-written and grammatically correct. Personal interaction with customers should also be professional and courteous, always. Quality, quality, quality.
#10 Niche Knowledge
Your sales will only be as good as your market. Do your research, know your niche, and deliver consistently what they want and expect. You can never go wrong with knowledge. And to tap into the knowledge that has been gleaned by market professionals, equip yourself with tools like TeeSpy to discover what's working for the competition!