Six Ways to Do T-Shirt Market Research: From Pinterest to Design History
Trying to differentiate yourself in the t-shirt industry can be a continual challenge with so many selling through e-commerce outlets. It's not impossible to shine, though, and what you can do to greatly improve your chances is take the time to research what's really going on in the t-shirt industry.
If you're afraid to see what your competitors do out of fear it'll stifle your own creativity, keep in mind that all creative ideas borrow from others. What's important is to take those ideas and add your own personal style for uniqueness.